Terms of Use

Last updated: 20 May 2026

These Terms of Use ("Terms") govern your access to and use of the Sellkora platform ("Service", "Platform"), operated by Horizon Creatives Studio Ltd, a company registered in England and Wales ("Company", "we", "us", "our").

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Definitions

• "User" — any individual or entity that registers for and uses the Service.
• "Account" — the registered profile through which a User accesses the Service.
• "Lead" — a business or individual contact record discovered or managed through the Service.
• "AI Agent" — automated AI-powered functionality that performs actions on behalf of the User (e.g., composing messages, analysing leads, making voice calls).
• "Outreach" — any email, LinkedIn message, voice call, or other communication sent through the Service.
• "Plan" — the subscription tier selected by the User, which determines feature access and usage limits.
• "AI Credits" — the usage allowance for AI-powered features, allocated per Plan.

2. Eligibility

You must be at least 18 years old and have the legal authority to enter into these Terms. If you are using the Service on behalf of a company or organisation, you represent that you have the authority to bind that entity to these Terms.

3. Account Registration

• You must provide accurate, complete, and current information during registration.
• You are responsible for maintaining the confidentiality of your account credentials.
• You are responsible for all activity that occurs under your account.
• You must notify us immediately of any unauthorised use of your account.
• We reserve the right to suspend or terminate accounts that contain false or misleading information.

4. Acceptable Use

You agree to use the Service only for lawful business purposes and in compliance with all applicable laws, including but not limited to data protection regulations (UK GDPR, EU GDPR, CAN-SPAM, CASL, and equivalent local laws).

4.1 You MUST:

• Only contact businesses and individuals for legitimate B2B commercial purposes.
• Ensure that your outreach complies with anti-spam laws in the recipient's jurisdiction.
• Include accurate sender identification in all communications.
• Honour unsubscribe requests promptly.
• Ensure that any data you upload or use through the Service was obtained lawfully.
• Comply with LinkedIn's Terms of Service when using LinkedIn features.
• Comply with your email provider's acceptable use policy.

4.2 You MUST NOT:

• Use the Service to send unsolicited communications to individuals in jurisdictions where this is prohibited without prior consent.
• Use the Service for any activity that is illegal, fraudulent, deceptive, or harmful.
• Attempt to circumvent usage limits, rate limiting, or security measures.
• Use the Service to harvest, scrape, or collect personal data beyond what the Service provides.
• Resell, sublicense, or provide access to the Service to third parties without written consent.
• Interfere with or disrupt the Service, its servers, or connected networks.
• Reverse-engineer, decompile, or attempt to extract the source code of the Service.
• Use the Service to impersonate another person or entity.
• Upload malicious code, viruses, or any harmful content.

4.4 Other Illegal Activities

Use of the Service to promote, sell, or facilitate illegal goods or services — including but not limited to illegal drugs, weapons, counterfeit goods, money laundering, or fraud — will result in immediate account suspension and potential reporting to authorities.

4.5 Regulated Industries

Users operating in regulated industries (pharmaceuticals, gambling, cannabis, alcohol, financial services, etc.) are solely responsible for ensuring their use of the Service complies with all applicable industry regulations and licensing requirements. The Service does not verify regulatory compliance on behalf of Users.

5. Subscription Plans and Billing

• The Service is offered through subscription plans with varying features and usage limits.
• Plan details, pricing, and included features are as described on the Plans page at the time of purchase.
• Subscriptions are billed monthly or annually in advance, as selected by the User.
• All fees are in US Dollars (USD) unless otherwise stated.
• We reserve the right to change pricing with 30 days' notice. Price changes do not affect the current billing period.
• Usage limits (searches, emails, LinkedIn actions, AI Credits) reset at the start of each billing cycle.
• Unused usage allowances do not roll over to the next billing period.

5.1 Non-Refundable Fees

All fees paid under this agreement are non-refundable and non-cancellable. We shall not refund or reimburse you for any unused fees paid for a started month or year, including on a prorated basis.

New subscribers may request a refund within 7 days of their initial purchase, provided that they have not exceeded 5% of their Plan's usage limits. This grace period applies only to the first subscription and does not apply to renewals, upgrades, or add-ons.

5.2 Annual Subscriptions

Annual subscriptions are paid in full at the beginning of the subscription term. Annual fees are non-cancelable and non-refundable for any reason whatsoever, including on a prorated basis. By purchasing an annual subscription, you commit to the full term. If you choose to stop using the Service before the end of your annual term, no refund, credit, or partial reimbursement will be issued.

5.3 Monthly Subscriptions

Monthly subscriptions may be cancelled at any time. Upon cancellation, your account remains active until the end of the current billing period. No refund will be issued for the remaining days of the current month.

5.4 Post-Cancellation

After your subscription expires (whether monthly or at the end of an annual term), your account will be downgraded and access to paid features will be revoked. Your data will be retained for 90 days, after which it may be deleted.

6. AI-Powered Features

• The Service uses artificial intelligence to analyse leads, compose messages, score opportunities, and perform automated outreach.
• You retain full ownership, control, and responsibility for all campaign content, recipient targeting, and message distribution — including content generated by AI and communications sent automatically on your behalf.
• AI outputs may contain inaccuracies. We do not guarantee the accuracy, completeness, or suitability of AI-generated content.
• AI Agent features (available on Agent plans and above) perform actions autonomously on your behalf, including sending emails, LinkedIn messages, and making voice calls. By enabling AI Agents, you authorise the Service to carry out these actions according to your configured settings and accept sole responsibility for all communications sent.
• You may disable autonomous actions at any time through the Settings page.

7. AI Voice Calls (Outbound and Inbound)

Certain Plans include AI-powered voice calling features. The voice agent operates in two directions: it places outbound calls on your behalf and answers inbound calls placed to your provisioned Service Number. By using these features:

• You confirm that voice calls made or received through the Service comply with all applicable telemarketing, communication, and consumer protection laws in both the caller's and recipient's jurisdiction.
• You acknowledge that AI voice calls — whether outbound or inbound — are conducted by an artificial intelligence system. You are responsible for ensuring recipients and callers are informed of the automated nature of the conversation where required by law.
• For inbound calls, you are responsible for ensuring that any pre-call notice, IVR disclosure, voicemail message, or call-routing configuration informs the caller appropriately. The Service provides configurable greeting and disclosure templates; you remain solely responsible for their legal sufficiency in your jurisdiction.
• Voice cloning features (where available on your Plan) allow the Service to fine-tune a synthetic voice from audio samples you provide. You may use voice cloning only with: (a) your own voice; or (b) a voice for which you have obtained explicit, documented, and revocable consent from the rights-holder. You must retain such consent records for as long as the cloned voice is in use and provide them to the Company on request.
• The Company does not permit voice cloning of: public figures without consent, deceased persons without estate authorisation, minors, or any voice intended to impersonate a third party for fraudulent or deceptive purposes.
• Call recordings (when enabled) and call transcriptions are stored securely and retained according to our data retention policy (see Section 11).

8. LinkedIn Integration

The Service includes features that interact with LinkedIn on your behalf. LinkedIn access is granted exclusively through the Sellkora Connect browser extension, which you install in your own browser and which captures your active LinkedIn session cookies for use by the Service. You are never asked to disclose your LinkedIn password to the Service. By installing the extension and enabling LinkedIn features:

• You voluntarily authorise the Sellkora Connect extension to read your LinkedIn session cookies from the browser in which you are already authenticated, and to transmit them over an encrypted channel to your Sellkora account for use by the Service.
• You authorise the Service to use those session cookies to perform actions on your LinkedIn account — including viewing profiles, sending connection requests, sending messages, and accessing your network data — strictly within the limits configured by you and the safety rate limits enforced by the Service.
• You may revoke this authorisation at any time by uninstalling the extension, signing out of LinkedIn, or disconnecting the LinkedIn integration in your Sellkora settings. Revocation invalidates the synchronised session cookies.
• You understand that LinkedIn automation carries inherent risks, including potential account restrictions imposed by LinkedIn (warnings, temporary read-only mode, search throttling, or account suspension).
• We are not responsible for any actions taken by LinkedIn against your account, including but not limited to temporary restrictions, permanent suspensions, loss of access to your network, or loss of data held by LinkedIn.
• The Service implements conservative rate limiting (connection requests, messages, searches) and safety measures aligned with LinkedIn's published commercial-use thresholds, but cannot guarantee immunity from LinkedIn enforcement.
• You are responsible for ensuring that your use of LinkedIn through the Service complies with the LinkedIn User Agreement, LinkedIn's Professional Community Policies, and LinkedIn's automation guidelines. The Service is not endorsed by, affiliated with, or certified by LinkedIn Corporation.

9. Email Outreach

• The Service sends emails on your behalf using SMTP credentials you provide.
• You are responsible for ensuring that your email outreach complies with applicable laws (CAN-SPAM, GDPR, PECR, CASL, and equivalent local regulations).
• All outreach emails include an unsubscribe mechanism. You must not remove or circumvent this mechanism.
• We reserve the right to suspend email sending capabilities if we detect abuse, high bounce rates, or spam complaints.

10. Phone Number Provisioning

Certain Plans include provisioning of telephone numbers for voice calls and SMS. By using these features:

10.1 Number Ownership and Licence

• Telephone numbers provisioned through the Service remain the property of the Company and its underlying telecommunications providers.
• You are granted a limited, non-exclusive, revocable licence to use provisioned numbers solely through the Service for the duration of your active subscription.
• You may not sell, transfer, sublicense, assign, or rent provisioned numbers to any third party.
• The Company may reclaim, reassign, or withdraw provisioned numbers at any time in the event of a Terms violation, applicable law requirement, or account termination.

10.2 Number Porting

• You may request to port your provisioned number to another carrier upon termination of your account. Porting requests must be submitted within 30 days of account termination.
• After 30 days, unported numbers will be released and may be reassigned to other users.
• The Company is not responsible for delays in number porting caused by receiving carriers or third parties.

10.3 Regulatory Compliance for Numbers

• Telephone number provisioning is subject to local telecommunications regulations, which vary by country. Certain jurisdictions require identity verification, business registration details, and/or regulatory approval before a number can be provisioned.
• You must provide accurate, complete, and current business information as required for regulatory compliance in your jurisdiction. False or misleading information may result in number disconnection without notice.
• The Company reserves the right to request additional documentation at any time to maintain regulatory compliance.
• Provisioning timelines vary by country and are subject to regulatory approval. The Company does not guarantee specific provisioning timelines.

10.4 Acceptable Use of Phone Numbers

In addition to the general Acceptable Use provisions in Section 4, the following activities are strictly prohibited when using provisioned telephone numbers:

• Automated calling (robocalling), auto-dialing, predictive dialing, or bulk calling without explicit prior consent from each recipient.
• Unsolicited telemarketing or cold calling in jurisdictions where this requires prior consent that has not been obtained.
• Spoofing, masking, or misrepresenting caller identification information.
• Using numbers to engage in phishing, vishing, smishing, or any form of telephone fraud.
• Using numbers for high-risk or prohibited content categories including: cannabis/CBD, gambling, high-risk financial services (payday loans, cryptocurrency speculation), debt collection, adult content, or third-party lead generation with data resale.
• Bypassing Do-Not-Call (DNC) registries or contacting individuals who have opted out of communications.
• Using numbers to facilitate illegal goods or services, harassment, threats, or intimidation.

10.5 Suspension and Penalties

• The Company may immediately suspend or revoke phone number access without prior notice upon detection of prohibited activities or regulatory non-compliance.
• In cases of misuse that result in carrier fines, regulatory penalties, or third-party claims, the User shall be solely liable and shall indemnify the Company in full.
• The Company reserves the right to apply per-minute surcharges in addition to standard rates where number misuse is detected.

11. Call Recording and Consent

• The Service records voice calls placed or received through the AI voice agent for quality assurance, training, conversation analysis, and AI agent improvement. Recording is enabled by default for all voice agent calls and cannot currently be disabled per-call; if you require recording to be disabled, contact us at legal@sellkora.com to discuss your use case.
• Laws regarding call recording vary by jurisdiction. Some jurisdictions require consent from all parties to a call, while others require consent from only one party. Certain jurisdictions impose additional requirements such as transparency notices or written documentation of consent.
• The User is solely responsible for ensuring compliance with all applicable call recording laws in both the caller's and recipient's jurisdiction, including but not limited to: obtaining necessary consent, providing required disclosures, and maintaining records of consent.
• The Company takes no responsibility for the User's compliance with call recording laws and shall not be liable for any claims arising from the User's failure to obtain proper consent.
• You must not record calls during which credit card, debit card, or other payment information is communicated.
• Call recordings are personal data under UK GDPR and EU GDPR. The User must have a lawful basis for recording and must respect data subjects' rights of access, rectification, and erasure.
• Call recordings are stored securely and encrypted at rest. Retention periods are configurable by the User and are subject to the Company's data retention policy.
• Audio recordings are automatically deleted after 30 days. Call transcriptions remain available in your dashboard for reference. You may delete transcriptions at any time through your account settings.

11.1 Anonymised Data for AI Improvement

• The Service may use anonymised data from your account activity — including conversation patterns, response types, and outcome categories — to improve its AI models.
• All data is automatically stripped of personally identifiable information before processing. Company names, person names, email addresses, phone numbers, financial details, and any other identifying information are permanently removed before any data is used for model training.
• Under UK GDPR Article 26 (Recital 26), anonymised data — data from which a natural person is not or no longer identifiable — is not considered personal data and is therefore not subject to data protection obligations.
• You may opt out of the AI improvement programme at any time through Settings → Privacy → "Help improve Sell Cora AI". Opting out does not affect the functionality or quality of your account.
• The Company does not sell, share, or transfer anonymised training data to third parties.
• Anonymised data retained for AI training purposes cannot be traced back to any individual User, their business, or their contacts.

12. Telecommunications Disclaimer

• The Service is a cloud-based communications platform and is not a "dial-tone" provider. The Service is not a replacement for any phone lines, whether wired, wireless, or internet-based.
• The Service does not support emergency calls (112, 999, 911, or equivalent). Emergency calls must be made through your local telephone service provider.
• The Company facilitates voice and messaging traffic through third-party telecommunications providers. The Company has no visibility into or control over the content of individual calls and messages and has no responsibility or liability with respect to such content.
• Voice call quality and availability depend on internet connectivity, third-party telecommunications infrastructure, and factors beyond the Company's control. The Company does not guarantee call quality, latency, or uptime for voice features.
• The User acknowledges that telecommunications services are subject to regulations that vary by country and that compliance with these regulations is a shared responsibility between the User and the Company.

13. Data and Privacy

• Our collection and use of personal data is governed by our Privacy Policy.
• Lead data discovered through the Service is sourced from publicly available information (business directories, company websites, public social media profiles).
• We do not guarantee the accuracy or completeness of lead data.
• You are the data controller for any personal data you process through the Service. We act as a data processor on your behalf.
• You must have a lawful basis for processing personal data through the Service (e.g., legitimate interest for B2B outreach).
• You are responsible for responding to data subject access requests (DSARs) relating to data you process through the Service.

14. Intellectual Property

• The Service, including its design, code, AI models, and branding, is the intellectual property of Horizon Creatives Studio Ltd.
• Your subscription grants you a limited, non-exclusive, non-transferable licence to use the Service for its intended purpose.
• Content you create or upload through the Service (business profiles, templates, sales materials) remains your property.
• You grant us a limited licence to use your content solely for the purpose of providing the Service to you.

15. Limitation of Liability

To the maximum extent permitted by law:

• The Service is provided "as is" and "as available" without warranties of any kind, express or implied.
• We do not warrant that the Service will be uninterrupted, error-free, or secure.
• We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service.
• Our total liability for any claim arising from these Terms or your use of the Service shall not exceed the amount you paid for the Service in the 12 months preceding the claim.
• We are not liable for any loss of business, leads, revenue, or opportunities resulting from the use or inability to use the Service.
• We are not responsible for the actions of third-party services (LinkedIn, email providers, Google, AI providers) that the Service integrates with.

16. Indemnification

You agree to indemnify and hold harmless Horizon Creatives Studio Ltd, its directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from:

• Your use of the Service.
• Your violation of these Terms.
• Your violation of any applicable law or third-party rights.
• Any outreach or communication sent through the Service on your behalf.
• Any misuse of provisioned telephone numbers, including regulatory fines, carrier penalties, or third-party claims resulting from your calling or messaging activities.
• Any failure to obtain required consent for call recording in the applicable jurisdiction.

17. Account Suspension and Termination

• We may suspend or terminate your account at any time if we reasonably believe you have violated these Terms.
• Accounts involved in zero-tolerance violations (Section 4.3) will be terminated immediately without prior notice.
• Upon termination for cause, no refund will be issued.
• We may suspend accounts that have been inactive for more than 12 consecutive months.
• You may request deletion of your account and associated data by contacting us at the email address below.

18. Service Availability and Modifications

• We aim to maintain high availability but do not guarantee uninterrupted access to the Service.
• We may modify, update, or discontinue features of the Service at any time.
• Material changes that reduce functionality included in your Plan will be communicated with at least 30 days' notice.
• Scheduled maintenance will be communicated in advance where possible.

19. Third-Party Services

The Service integrates with third-party platforms and APIs. Your use of these integrations is subject to the respective third-party terms of service. We are not responsible for the availability, accuracy, or policies of third-party services.

20. Governing Law and Disputes

• These Terms are governed by and construed in accordance with the laws of England and Wales.
• Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
• Before initiating legal proceedings, both parties agree to attempt to resolve disputes through good-faith negotiation for a period of at least 30 days.

21. Changes to These Terms

We may update these Terms from time to time. We will notify registered Users of material changes via email or through the Service at least 14 days before the changes take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

22. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

23. Entire Agreement

These Terms, together with our Privacy Policy and any Plan-specific terms, constitute the entire agreement between you and Horizon Creatives Studio Ltd regarding the use of the Service.

24. Contact

For questions about these Terms, contact us at:

• Company: Horizon Creatives Studio Ltd
• Email: legal@sellkora.com
• Location: London, United Kingdom